El notes

Russia’s leading portal on marketing, advertising and PR sostav.ru and website business news slon.ru summarize the year and choose the best projects of 2009. Winner is determined by the independent vote, the expert jury, which consisted of 110 specialists in the field of marketing.

In the overall standings to first place came the Australian Tourism Queensland from advertising campaign “Require the superintendent of the island … ” (The Best Job In Thе World). Among national campaigns leading advertisers and marketers have identified an advertising campaign, Alfa-Bank “to be honest profitable».

Launched in October 2009 on the main TV channels campaign, which was developed by creative agency IQ Marketing, consists of four commercials, showing the different life situations, where the characters suddenly come around and honestly, despite the seemingly obvious disadvantages of such action, are an absolute winner.

in outdoor and Internet advertising idea rollers is disclosed in the “bank” theme and shows specific examples of why the bank in the daily work and in the long term benefit honest position in relations with customers.

“We are pleased to have praised the jury for their work. especially pleased to receive this title in the competition, in which the jury was composed of professionals in the field of advertising and marketing. But what is even more pleasant – is to observe how the resonance, our campaign has been unusual in society “, – said Director of Marketing at Alfa-Bank Victor Shkipin.

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